When Tech in Asia tested SnapPea out a few months ago, Wandoujia’s software searched 1Mobile‘s app store. “Most of our resources will still be focused on products and technologies, so it’s not market-specific,” Wang says. Chinese users want a tool they can use to download content, while western users want a tool they can use to manage whatever content they already have. Wang explains that the use case for western users is different than Chinese users. These are challenges Wandoujia hopes to tackle in the future, but it doesn’t seem like an immediate priority. On the video content front, licensed content is often free with ads from many portals in China - even the newest American movies and TV shows - but those licenses are much more costly and complicated in the west.
#SHOPPING APP SNAP PEA ANDROID#
With Google Play pre-installed on most of the rest of the world’s Android phones, it’ll be tough for Wandoujia to compete. Don’t expect a huge push for international users anytime soon. Up to this point, Wandoujia has remained focused on the Chinese market, despite continuing development of SnapPea. Thanks to China’s recent 4G rollout, Wang says Chinese mobile internet users, of which there are now half a billion, will be consuming more content than ever, and mobile trends will take hold even faster. This content is not available due to your privacy preferences. Wang says the US is one or two years ahead of China in this space, so SnapPea often serves as a sort of testing ground for what will eventually catch on in China. New features are often first tested out on SnapPea, Wandoujia’s English-language international app. Wandoujia expanded the scope of its search results to e-books, video, music, wallpapers, themes, and games – all optimized for mobile, and with more than one million results in each vertical. From SnapPea to snappyįor the last four years, the company has continued to add more functions and features. Furthermore, Wandoujia has licensed with Tencent’s ( 0700.HK) and Qihoo’s antivirus software to scan every app for viruses. It’s clean, uncluttered interface was a far cry from the existing stores, as were the labels on each app that indicates if it is paid or contains advertisements. Targeting geeks, it took a Silicon Valley approach with its app store, which also aggregated search results from all the other Chinese app stores.
#SHOPPING APP SNAP PEA PC#
So how did Wandoujia, once just one of more than 200 Chinese Android app stores, become one of the most trusted and well-known names in China’s mobile space today? Wandoujia actually started out as a syncing tool between PC and Android. “We want to invest that money into our core product offerings.”
“We won’t expand our product lines dramatically,” Wang says. The company just received $120 million in funding led by Japan’s SoftBank. Wang wouldn’t disclose active user numbers or any stats for the international version, SnapPea, but says it’s popularity is growing rapidly. Last summer, Wang, a 27-year-old former employee of Google, told us the store was seeing half a million new users a day that’s about half of China’s daily Android activations. The company reports 300 million installs for its Chinese software, which includes both an Android and Windows desktop client.
0 kommentar(er)
